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Opposites attract: The new LAMY AL-star fiery andaquatic special edition

Heidelberg, April 2024

This spring, the LAMY AL-star series is presenting itself from a new side
in a colourful and contrasting way: as a disparate yet harmonious duo of
fiery red and refreshing aqua blue, the LAMY AL-star fiery and aquatic
special edition is inspired by the fascination with the elements of fire and
water.

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Lamy believes on handwriting as a future competence and announces corresponding newproducts

Heidelberg, March 2024

At LAMY, 2024 is all about the “future of handwriting”: The company is intensifying its commitment to education and advocating
handwriting as a key skill for lifelong learning. With a view to the future of handwriting, LAMY is also expanding its digital writing portfolio, which
had already been decided before the change of ownership: the LAMY safari note+, the brand's first stylus for the iPad, will be launched in the
summer. LAMY is also strengthening its marketing initiatives and focusing on new communication approaches. For instance, the limited “LAMY x
Harry Potter” edition in co-operation with Warner will follow at the end of the year. Lamy will thereby continue to pursue its premium strategy and
will now be supported by Mitsubishi Pencil in the form of expertise, investment and an international distribution network.

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The Mitsubishi Pencil Company acquires LAMY, aiming to lead the company and brand into the future

Tokyo/Heidelberg, 28. February 2024

Mitsubishi Pencil Co Ltd, founded in Japan in 1887 and the company behind the well-known uni brand, is taking over C. Josef Lamy GmbH and the LAMY brand. The family-owned company LAMY underwent a complex process to look for a buyer who could lead the company, founded in 1930 by C. Josef Lamy, into the future with expertise, experience and love for the LAMY brand along with a commitment to Germany as a business location. This process has today been successfully concluded with all shares in the company now sold. The annual turnover of Mitsubishi Pencil is several times that of the company Lamy.

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Limited, numbered special edition: LAMY scala majestic jade

Heidelberg, August 2023

Design meets emotion: The LAMY scala series combines a pure, functional design language with artistic details. This year, LAMY is launching an expressive special edition of this elegant fountain pen. The LAMY scala majestic jade is limited to 1500 unique numbered pieces that really stand out with a shimmering metallic surface in bright shining turquoise.

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LAMY expects innovations to lead to sales growth

Heidelberg, January 2023

LAMY starts the new year with strength and optimism: the writing instruments manufacturer expects sustained sales growth in 2023. The most comprehensive innovation and investment programme in the company's history is behind these great expectations. LAMY is focusing on new special models – always in high demand – and a further expansion of the range in the digital writing segment, and will also be surprising customers with a completely new product concept outside of its actual core business.

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LAMY through the year: The new Special Editions for 2023

Heidelberg, December 2022

The new special editions of the LAMY AL-star, LAMY joy and LAMY safari series offer universal design with innovative colours and finishes to persuade any buyer. The LAMY AL-star becomes a special statement piece in the sophisticated colours lilac and petrol. LAMY joy in strawberry celebrates the positive energy of bright red. Equally intense and with a striking optimism are the new shades for the LAMY safari: springgreen, aquasky and lightrose.

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