Design
Funcionality in perfection: Design principles at LAMY
Timeless, functional design whose convincing aesthetics have not been created by adding, but above all by reduction. We prove this visual and haptic quality time and again with products that have won numerous awards worldwide.
The Design Process
In 1966 with the LAMY 2000 model, Dr. Manfred Lamy founded the clear, unmistakable design language that is still characteristic of all the brand's products today - the LAMY design. This design approach was not only innovative for the time but is still unparalleled today: Pioneering spirit has been a core value of LAMY’s corporate culture from the very beginning.
The first and fundamental prerequisite for the design process at LAMY is to develop an attitude towards everything. They should be beautiful, functional, durable and, if possible, available to all. LAMY has developed guard rails for its design process, also called design corridors: no ornaments or fashionable embellishments, the most important thing is a long physical and, above all, visual durability. The Bauhaus and companies such as Olivetti, WMF, Rosenthal and Braun were the models.
An attitude towards everything requires education, knowledge, awareness and, last but not least, a cultural foundation - this is Dr Lamy's conviction.
The timelessly modern aesthetics of the LAMY design combined with the highest quality have always guaranteed the most effective form of sustainability: lasting enjoyment of the products and therefore their long-term use. The liberation from fashionable ornamentation and the consistent renunciation of all details that do not serve function ensure this: LAMY writing instruments are not disposable products. They accompany people for years and decades of their lives.
LAMY design milestones
Our product icons from LAMY aion to LAMY 2000: In their own individual ways, writing instruments from LAMY embody the design principles of the LAMY brand. They all pursue one common aim: to bring aesthetics and functionality into perfect harmony.
Designer
Writing instruments from Lamy are created in cooperation with internationally renowned designers and design studios. The typical Lamy design always remains in place and clearly recognisable here – thanks to the proven design principles of the brand, which are based on consistent symbiosis of aesthetics and functionality. This means that writing instruments are created, which time and again interpret the distinctive Lamy design in a new and individual way.
Product awards
Strength of form and strong brand recognition: the Lamy design follows a clear line. Consistency which is rewarded: year in and year out, Lamy repeatedly wins awards for their writing instruments, packaging and promotional material – proving their extraordinary quality of design.
Made in Germany
We are a company from Heidelberg and are one of the leading German manufacturers of writing instruments.
Design
According to the Bauhaus principle “form follows function”, design for us is a holistic approach that goes beyond pure product design.
Quality
From technology and materials to production, our high quality standards run through the entire value chain.
Thinking tools
Our tools for writing, drawing and painting help to create new forms of expression and make thoughts tangible.