Pioniergeist
The constant development of groundbreaking new designs and technical innovations has made LAMY what it is today: one of the world's most renowned writing instrument manufacturers. And to an internationally recognised lifestyle brand.
thinking tools –LAMY’s vision and mission for the coming decade
With "thinking tools", LAMY has formulated a vision for the future. At the centre is the central idea: Products from LAMY are and always have been more than perfectly designed writing instruments in form and function. They are tools that help to capture thoughts, shape them and make them tangible - whether through writing, drawing or painting. Against this background, LAMY wants to expand and complement its portfolio in the future: with new digital and hybrid "thinking tools" that support people in being productive, expressing themselves and developing creative solutions.
In the LAMY brand campaign of the same name, a wide variety of characters show how their personal "thinking tool" supports them in thinking, designing and developing ideas. As authentic people amid busy lives, they are ambassadors for LAMY's new vision. They all share the enthusiasm for writing by hand and are connected to the brand by common values: down-to-earthness, sustainability, quality, design and pioneering spirit.
Digital writing – Thinking tools for the future of writing
It is in line with LAMY’s pioneering spirit to always think into the future. In the field of digital writing, this means not only being on the cutting edge of technology, but also taking a leading role in imparting knowledge and competence around digital writing tools. For us, this includes maintaining and preserving handwriting as a cultural asset, by seamlessly integrating it into the digital world and at the same time expanding it with new possibilities.
Collaborations for unlimited opportunities
To be as connected as possible in the digital world, LAMY works together with leading technology manufacturers who specialise in the digitisation of handwriting. By combining excellent design, proven quality and state-of-the-art technology, LAMY makes the transition to digital working, learning, designing and playing as intuitive, comfortable and easy as possible.
Made in Germany
We are a company from Heidelberg and are one of the leading German manufacturers of writing instruments.
Design
According to the Bauhaus principle “form follows function”, design for us is a holistic approach that goes beyond pure product design.
Quality
From technology and materials to production, our high quality standards run through the entire value chain.
Thinking tools
Our tools for writing, drawing and painting help to create new forms of expression and make thoughts tangible.